Nokia prediction for the trends effected by the introduction of mobile TV and how it will differ from traditional TV.
“For mobile TV to become more than just television on the move, it will
have to build on existing channels, programmes, and ways of watching
television and using the Internet.” said Dr Shani Orgad. “Mobile TV
will become a multimedia experience with an emphasis on
personalisation, interactivity and user-generated content.”
Main differences
- pinpoint and short ads (5-7 seconds)
- the actual content
- customized content (close up and less scenery)
- the prime time is not in the evening
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